Website + booking system
Luma House
A website designed to be your 24/7 booking assistant.
A calm, considered digital experience for a neighbourhood colour studio—from finding the right service to booking the next visit.
The brief
Where the opportunity starts.
The brief starts with strong Instagram content and a generic mobile website. Clients turn to DMs for prices, stylist recommendations and booking help. The redesign answers those questions at the moment they matter.
- For
- Professionals and young parents, aged 25–42, looking for polished, low-maintenance colour.
- Personality
- Warm, polished, calm and trustworthy.
- Brand line
- “Your everyday light.”
Measurement
What we tracked.
Reporting connected the work to bookings, client value, and repeat business, measured against the salon’s own baseline.
The system
Three choices behind the direction.
Make the next step obvious
Service guidance, transparent starting prices and stylist specialties give a new visitor enough confidence to choose.
Design around a phone
Short pages, clear booking buttons and a focused consultation form reduce the work between discovery and an appointment.
Keep the journey going
Confirmations, reminders and timely rebooking prompts connect the first booking to the next visit.
Creative direction
How the work shows up in the client journey.
Brand assets, customer-facing messages, and booking touchpoints brought together as one designed system.
Hair colour designed to grow out beautifully.
Book your colour
Choose your service
Unclear menu and booking DMs → a guided service page and direct booking flow.
The client journey
- 01Instagram / Google
- 02Website
- 03Service
- 04Stylist
- 05Book
- 06Reminder
- 07Rebook
Scope
What we built.
Scope was shaped around the salon’s systems, team capacity, and priorities.
- Responsive website design and build
- Homepage with a clear service promise and booking call to action
- Service pages for blonding, lived-in colour, cuts, treatments and consultations
- Stylist profiles with specialties and portfolio galleries
- Booking-system integration
- Deposit and cancellation-policy flow
- Colour-transformation consultation form
- Google Maps, reviews, FAQs and salon policies
- Confirmation, reminder, rebooking and review-request automations
- Visitor, booking-start and completed-booking analytics dashboard